LUISA SPAGNOLI BIOPIC
QUEEN OF FASHION
Now this one was shot back in 2016 but the reason I am mentioning it for you now is that it started streaming on PBS Masterpiece Prime Video Channel as
of yesterday, June 17th for the viewers around the world so you now have a chance to see period set costume movie LUISA SPANGOLI: QUEEN OF FASHION from director Lodovico Gasparini.
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| The biopic is streaming on PBS from June 17th |
Set in the early 1920's, this is a true story of Luisa Spagnoli who was
an Italian businesswoman, famous for creating a women's fashion store
and the chocolate brand. It traces the history of the Italian
entrepreneur famous for the creation of the Bacio Perugina and the
fashion house that bears her name. Perugia, early twentieth century. The
young Luisa Spagnoli (Luisa Ranieri),
a girl of humble origins,
but moved by a great practical sense, decides to acquire a small pastry
shop on the verge of failure in an attempt to escape from the simple
destiny of a housewife and guarantee a better future for the three
children and her husband Annibale (Vinicio Marchioni). Despite
the hard work, however, the business shows no signs of taking off, also
thanks to the negative opinion of the society of the time that does not
look favorably on a woman placed at the head of a company. But Luisa
does not give up and, armed with courage and determination, comes up
with an idea capable of reviving the fortunes of her company: proposing
an alliance to the well-known Buitoni (Matteo Martari)
industrialists. From that
agreement a different company will be born,
totally renewed in the way of producing, selling, advertising and
consuming sweets: the Perugina. His talent in designing culminates in
the creation of the famous Baci, which in a short time obtain
extraordinary success becoming the flagship product of the
business.
When the company finally established itself by exporting its products to
New York and the rest of the world, Luisa threw herself into another
venture: to create a clothing brand that adapts to the needs of modern
women!
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| The movie originally aired on RAI in 2016 |
agreement a different company will be born,
totally renewed in the way of producing, selling, advertising and
consuming sweets: the Perugina. His talent in designing culminates in
the creation of the famous Baci, which in a short time obtain
extraordinary success becoming the flagship product of the
business.
When the company finally established itself by exporting its products to
New York and the rest of the world, Luisa threw herself into another
venture: to create a clothing brand that adapts to the needs of modern
women!