Currently playing in US cinemas is Swiss period set comedy drama HELLO BETTY from director Pierre Monnard with Sarah Spale in the lead role. She plays Emmi Creola who, back in patriarchal time fighting to show her worth among men, pioneered Swiss advertising by creating Betty Bossi in 1956 - a fictional character who became a national culinary icon, recognized across Switzerland's language regions and generations. Check out the rather delightful trailer below and tell us what you think, would you watch it?